{"product_id":"book-edw5","title":"Measure What Matters","description":" If you can measure your key  business relationships, you can improve them - with powerful  results.  This book explains simple, step-by-step procedures  for measuring customers, social media reputation, influence and  authority, the media, and other key constituencies.  This book  is based on hundreds of case studies about how organizations have  used measurement to improve their reputations, strength their  bottom lines, and improve efficiencies all  around.  Readers  will learn how to collect the data that will help them better  understand their competition, do strategic planning, understand  their key strengths and weaknesses, and better respond to customer  preferences.  ","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49372212003120,"sku":"BDedw5","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49372212035888,"sku":"ZEedw5","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49372212068656,"sku":"ZMedw5","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/edw5-cover.jpg?v=1762977552","url":"https:\/\/downpour.com\/products\/book-edw5","provider":"Downpour","version":"1.0","type":"link"}