{"product_id":"book-edw1","title":"Listen First!","description":" Listen First! responds to four questions often heard: what  is listening to social media, how is it used, how is it done, and  where is it headed? Currently there isn't an authoritative source  that organizes and synthesizes what is known about social media  listening and presents it in a way that was useful for making  marketing and branding decisions. This book is the response to fill  that void.   The author explains the state of the art in social media  listening, selecting cases based on solid research that stand up to  careful scrutiny and whose methods supported doing excellent  listening work. This book will start the conversation on online  listening in all companies who want to run more efficiently.  ","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49372210790704,"sku":"BDedw1","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49372210823472,"sku":"ZEedw1","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49372210856240,"sku":"ZMedw1","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/edw1-cover.jpg?v=1762977467","url":"https:\/\/downpour.com\/products\/book-edw1","provider":"Downpour","version":"1.0","type":"link"}