{"product_id":"book-edvu","title":"Good Works!","description":" Businesspeople who mix cause  and commerce are often portrayed as sinners or saints:  Either they are heartless,  opportunistic corporate \"causewashers\" cynically exploiting  nonprofits to make a buck, or they are visionary social  entrepreneurs for whom conducting trade is just a necessary evil in  their quest to create a better world.       Instead of black and white,  the intersection of doing well and doing good is painted many  shades of gray.  Over the past 30 years, corporations have  created numerous programs that generate significant resources for  nonprofit partners while achieving business objectives.   Stadiums could be filled with all the social entrepreneurs who've  learned the hard way that a commitment to \"doing the right thing\"  alone is not enough to guarantee commercial viability.   Whether one works for a Fortune 500 behemoth or a start-up, cause  marketing requires a delicate balancing act between what it takes  to generate financial and social dividends.  Cause marketing  is not a panacea, but for many businesses it can yield tremendous  returns.  For many businesspeople, it can add tremendous  personal satisfaction to a job well done.  This is a cause MARKETING  book, not a CSR treatise.  It is meant for businesspeople who  want their work to generate positive social impacts, but need to  produce bottom line business results.  Written in a practical,  \"were in this together\" style, it makes the case that  purpose-driven marketing has moved from a \"nice to do\" to a \"must  do\" for businesses that want to thrive in today's marketplace.   ","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49372209217840,"sku":"BDedvu","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49372209250608,"sku":"ZEedvu","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49372209283376,"sku":"ZMedvu","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/edvu-cover.jpg?v=1762977302","url":"https:\/\/downpour.com\/products\/book-edvu","provider":"Downpour","version":"1.0","type":"link"}