{"product_id":"book-edvd","title":"Brand Against the Machine","description":" Brand Against the Machine is the blueprint on how to market  your brand to attract better clients and to break out  from the noise that is traditional corporate branding. Most  branding books talk about ability and creating great products or  services. This is simply the 'Field of Dreams' approach to  marketing; thinking that just because you have a product or  service, you're going to make money, is a huge mistake. While  ability is important, it's your visibility that matters. Visibility  gets you in the door, your ability keeps you there.  Some of the strategies the author will focus on in the book  include:     The Anti-Hero Method: How to instantly stand out from the crowd  by taking a  different position in the marketplace  The 20\/60\/20 Rule: Why it's important to take a stand and why  the more  people hate you, the stronger your bond will be with those who  love you   Mother-In-Law Method: How to be real with your  audience  10:100 Formula For Success: WOW 10 and they'll tell 100  Aspirational Currency: Become a brand that people want to be or  be friends with  Association Positioning: How to establish credibility  Define Yourself Before Someone Else Does    Brand Against the Machine offers proven and actionable  steps for companies and entrepreneurs to increase their brand  visibility and credibility, and to create an  indispensable brand to which consumers can relate, thus  becoming life-long customers.  ","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49372202598704,"sku":"BDedvd","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49372202631472,"sku":"ZEedvd","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49372202664240,"sku":"ZMedvd","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/edvd-cover.jpg?v=1762976924","url":"https:\/\/downpour.com\/products\/book-edvd","provider":"Downpour","version":"1.0","type":"link"}