{"product_id":"book-edv2","title":"Go Mobile","description":" Go Mobile is packed with tools, tips and techniques  that will help readers to set-up, launch, and run a mobile media  campaign. The book provides in-depth information about mobile media  business models, platforms, solutions, and case studies, combined  with actionable information that they can put to use immediately.                  The book explains how to:    Understand the different mobile media platforms (Android,  BlackBerry, iPhone, Palm, Windows)  Use SMS for your business and develop your mobile  website  Advance your mobile advertising and search  campaigns  Use location-based marketing to get new customers  Integrate social media with your company's mobile media  campaign  Use mobile E-commerce to improve brand loyalty  Measure the ROI of a mobile media campaign  Develop mobile media business models you can use to grow  revenues    ","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49372200501552,"sku":"BDedv2","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49372200534320,"sku":"ZEedv2","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49372200567088,"sku":"ZMedv2","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/edv2-cover.jpg?v=1762976693","url":"https:\/\/downpour.com\/products\/book-edv2","provider":"Downpour","version":"1.0","type":"link"}