{"product_id":"book-edhd","title":"The Brand Mapping Strategy","description":"\u003cb\u003eIf You Don't Define Your Brand, Someone Else Will Define It for You\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eSharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Brand Mapping Strategy\u003c\/i\u003e uses proven strategies, best practices, and anecdotes from real life brand-building successes to give listeners the tools they need to design, build, and accelerate a successful brand. Listeners will be able to: develop an overall blueprint for their brand using the Brand Mapping Process®; determine which online tactics (and in what combination) will work for their brand; expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large; become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation; leverage content effectively and efficiently to build their brand; and develop a marketing and social media strategy using the right platform.","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49368463180080,"sku":"BDedhd","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49368463212848,"sku":"ZEedhd","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49368463245616,"sku":"ZMedhd","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/edhd-cover.jpg?v=1762976431","url":"https:\/\/downpour.com\/products\/book-edhd","provider":"Downpour","version":"1.0","type":"link"}