{"product_id":"book-edcp","title":"The 10 Stories Great Leaders Tell","description":"\u003cb\u003eNOW AN OWL (Outstanding Work of Literature) Leadership Award Winner!\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eEvery great leader is a great storyteller.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eAs a manager, CEO, or team leader, how can you innovatively engage your employees so that they understand where your organization came from, where it's going, and how you're going to get there? How can you connect with your customers in a way that makes them believe in your company as passionately as you do?\u003cbr\u003e\u003cbr\u003ePaul Smith is one of the world's leading experts in business storytelling. He teaches people how to be more effective leaders by communicating their company's important mission, inspiring creativity, and earning the trust of valued stakeholders.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe 10 Stories Great Leaders Tell \u003c\/i\u003eexplores the journey behind success, and breaks down not just the importance of your company's story but how to craft compelling ones of your own.","brand":"Penguin Random House","offers":[{"title":"Audiobook","offer_id":49326737785136,"sku":"BDedcp","price":12.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/538646-edcp-Square.jpg?v=1733658162","url":"https:\/\/downpour.com\/products\/book-edcp","provider":"Downpour","version":"1.0","type":"link"}