{"product_id":"book-ed08","title":"How to Change","description":"\u003cb\u003e\u003ci\u003eWall Street Journal\u003c\/i\u003e bestseller\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e“A welcome revelation.” -\u003ci\u003eThe Financial Times\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAward-winning Wharton Professor and Choiceology podcast host Katy Milkman has devoted her career to the study of behavior change. In this ground-breaking book, Milkman reveals a proven path that can take you from where you are to where you want to be, with a foreword from psychologist Angela Duckworth, the best-selling author of \u003ci\u003eGrit\u003c\/i\u003e.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eChange comes most readily when you understand what's standing between you and success and tailor your solution to that roadblock. If you want to work out more but find exercise difficult and boring, downloading a goal-setting app probably won't help. But what if, instead, you transformed your workouts so they became a source of pleasure instead of a chore? Turning an uphill battle into a downhill one is the key to success.\u003cbr\u003e \u003cbr\u003e Drawing on Milkman's original research and the work of her world-renowned scientific collaborators, \u003ci\u003eHow to Change\u003c\/i\u003e shares strategic methods for identifying and overcoming common barriers to change, such as impulsivity, procrastination, and forgetfulness. Through case studies and engaging stories, you’ll learn:\u003cbr\u003e \u003cbr\u003e   \u003cb\u003e•\u003c\/b\u003e   Why timing can be everything when it comes to making a change\u003cbr\u003e   \u003cb\u003e•\u003c\/b\u003e   How to turn temptation and inertia into assets \u003cbr\u003e   \u003cb\u003e•\u003c\/b\u003e   That giving advice, even if it's about something you're struggling with, can help you achieve more\u003cbr\u003e \u003cbr\u003e Whether you're a manager, coach, or teacher aiming to help others change for the better or are struggling to kick-start change yourself, \u003ci\u003eHow to Change\u003c\/i\u003e offers an invaluable, science-based blueprint for achieving your goals, once and for all.","brand":"Penguin Random House","offers":[{"title":"Audiobook","offer_id":49326383989040,"sku":"BDed08","price":17.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/ed08-Square-cover.jpg?v=1779335993","url":"https:\/\/downpour.com\/products\/book-ed08","provider":"Downpour","version":"1.0","type":"link"}