{"product_id":"book-eavm","title":"Strangers To Superfans","description":"\u003cp\u003eFrom the author of \u003cem\u003eLet's Get Digital\u003c\/em\u003e and \u003cem\u003eAmazon Decoded\u003c\/em\u003e, this book will change how you think about marketing. \u003cstrong\u003e\u003cem\u003eStrangers to Superfans\u003c\/em\u003e\u003c\/strong\u003e puts you in the shoes of your Ideal Readers, and forces you to view marketing from their perspective.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLearn the five stages in The Reader Journey.\u003c\/li\u003e\n\u003cli\u003eIdentify where your blockages are and how to fix them.\u003c\/li\u003e\n\u003cli\u003eOptimize each stage to increase conversion.\u003c\/li\u003e\n\u003cli\u003eBoost sales by making the process \u003cem\u003efrictionless\u003c\/em\u003e.\u003c\/li\u003e\n\u003cli\u003eBuild an army of passionate \u003cstrong\u003ereaders who do the selling for you\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.\u003c\/p\u003e","brand":"INAudio","offers":[{"title":"Audiobook","offer_id":49437480091952,"sku":"BDeavm","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/eavm-Square-cover.jpg?v=1773272557","url":"https:\/\/downpour.com\/products\/book-eavm","provider":"Downpour","version":"1.0","type":"link"}