{"product_id":"book-e9eq","title":"Strategy Maps","description":"More than twenty years ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in \u003ci\u003eThe Strategy-Focused Organization\u003c\/i\u003e, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action.\u003cbr\u003e\u003cbr\u003eNow, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool—the \"strategy map\"—that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kaplan and Norton argue that the most critical aspect of strategy—implementing it in a way that ensures sustained value creation—depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital.","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49368123769136,"sku":"BDe9eq","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49368123834672,"sku":"ZEe9eq","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49368123900208,"sku":"ZMe9eq","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/e9eq-cover.jpg?v=1762974718","url":"https:\/\/downpour.com\/products\/book-e9eq","provider":"Downpour","version":"1.0","type":"link"}