{"product_id":"book-e8co","title":"Love-Based Copywriting Method","description":"\u003cp\u003e\u003cstrong\u003eThe book that started a movement! \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePart of the highly acclaimed Love-Based Business series that has been featured on numerous media outlets including Forbes, CBS and NPR. \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eDo you hate the way sales and marketing copy makes you feel? Sales-y? Inauthentic? Hype-y? Just plain icky? You're not alone ... and there's a reason you feel that way. It's because traditional sales and marketing copy (also known as direct response copy) sells by tapping into fear.\u003c\/p\u003e\u003cp\u003eBut you don't have to use fear - you can sell and market your business using love instead. And when you do that, you stop manipulating and twisting arms to get buyers, and instead start attracting, inspiring and inviting your ideal clients into your business. \u003c\/p\u003e\u003cp\u003eAhhh -- doesn't that sound wonderful? \u003c\/p\u003e\u003cp\u003eIn this book, love-based copywriting and marketing expert Michele PW (Pariza Wacek) teaches you the philosophy and the foundational principles behind selling with love versus fear - the same proven principles she's used to help \u003cstrong\u003eher clients sell nearly $50 Million worth of products and services. \u003c\/strong\u003ePlus, she includes dozens of exercises so you too can easily implement love-based copy in your own business.\u003c\/p\u003e\u003cp\u003eWhether you're a seasoned entrepreneur or business owner or just starting out, you'll discover valuable tips and strategies around selling and marketing with love. And not only will you feel great about it, so will your ideal clients.\u003c\/p\u003e\u003cp\u003eYou may also want to check out \"Love-Based Copywriting System,\" the second book in the Love-Based Business series, which walks you through step-by-step exactly how to write copy that sells with love.\u003c\/p\u003e","brand":"INAudio","offers":[{"title":"Audiobook","offer_id":49430260515120,"sku":"BDe8co","price":6.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/e8co-Square-cover.jpg?v=1773265274","url":"https:\/\/downpour.com\/products\/book-e8co","provider":"Downpour","version":"1.0","type":"link"}