{"product_id":"book-e0n9","title":"Why Startups Fail","description":"\u003cb\u003eIf you want your startup to succeed, you need to understand why startups fail.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e“Whether you’re a first-time founder or looking to bring innovation into a corporate environment, \u003ci\u003eWhy Startups Fail\u003c\/i\u003e is essential reading.”—Eric Ries, founder and CEO, LTSE, and \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eThe Lean Startup\u003c\/i\u003e and \u003ci\u003eThe Startup Way\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWhy do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it.\u003cbr\u003e\u003cbr\u003eSo he launched a multiyear research project to find out. In \u003ci\u003eWhy Startups Fail,\u003c\/i\u003e Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures.\u003cbr\u003e\u003cbr\u003e• \u003cb\u003eBad Bedfellows. \u003c\/b\u003eStartup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly.\u003cbr\u003e• \u003cb\u003eFalse Starts. \u003c\/b\u003eIn following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions.\u003cbr\u003e• \u003cb\u003eFalse Promises. \u003c\/b\u003eSuccess with early adopters can be misleading and give founders unwarranted confidence to expand.\u003cbr\u003e• \u003cb\u003eSpeed Traps. \u003c\/b\u003eDespite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures.\u003cbr\u003e• \u003cb\u003eHelp Wanted. \u003c\/b\u003eRapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both.\u003cbr\u003e• \u003cb\u003eCascading Miracles. \u003c\/b\u003eSilicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong.\u003cbr\u003e\u003cbr\u003eDrawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them.\u003cbr\u003e\u003cbr\u003eA must-listen for founders at any stage of their entrepreneurial journey, \u003ci\u003eWhy Startups Fail \u003c\/i\u003eis not merely a guide to preventing failure but also a roadmap charting the path to startup success.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e* This audiobook includes a downloadable PDF of the book’s Appendix consisting of An Early-Stage Startup Survey.\u003c\/b\u003e","brand":"Penguin Random House","offers":[{"title":"Audiobook","offer_id":49326303543600,"sku":"BDe0n9","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/412307-e0n9-Square.jpg?v=1733619398","url":"https:\/\/downpour.com\/products\/book-e0n9","provider":"Downpour","version":"1.0","type":"link"}