{"product_id":"book-dzpp","title":"If Then","description":"\u003cp\u003e\u003cstrong\u003eFrom the best-selling author of \u003cem\u003eThese Truths\u003c\/em\u003e, an “exhilarating” (\u003cem\u003eNew York Times Book Review\u003c\/em\u003e) account of the Cold War origins of our data-mad era.\u003c\/strong\u003e\u003c\/p\u003e\u003cp style=\"text-align: start\"\u003eThe Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge—decades before Facebook, Amazon, and Cambridge Analytica. Although Silicon Valley likes to imagine that it has no past, the scientists of Simulmatics are almost undoubtedly the long-dead ancestors of Mark Zuckerberg and Elon Musk—or so argues Jill Lepore, distinguished Harvard historian and \u003cem\u003eNew Yorker\u003c\/em\u003e staff writer, in this “hilarious, scathing, and sobering” (David Runciman) account of the origins of predictive analytics and behavioral data science.\u003c\/p\u003e","brand":"Recorded Books, Inc.","offers":[{"title":"Audiobook","offer_id":49371428159792,"sku":"BDdzpp","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49371428258096,"sku":"ZEdzpp","price":44.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49371428192560,"sku":"ZMdzpp","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/651004-dzpp-Square.jpg?v=1734666906","url":"https:\/\/downpour.com\/products\/book-dzpp","provider":"Downpour","version":"1.0","type":"link"}