{"product_id":"book-dzl3","title":"The Naming Book","description":"\u003cb\u003eNAME YOUR BUSINESS. TELL YOUR STORY.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eAdvertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out.\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eThe Naming Book\u003c\/i\u003e, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between \"cool\" and clear, and narrow down your list of names with five easy tests.","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49374881284400,"sku":"BDdzl3","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49374881349936,"sku":"ZEdzl3","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49374881415472,"sku":"ZMdzl3","price":45.95,"currency_code":"USD","in_stock":true},{"title":"Audio CD [ZP]","offer_id":49374881481008,"sku":"ZPdzl3","price":61.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/dzl3-cover.jpg?v=1762973542","url":"https:\/\/downpour.com\/products\/book-dzl3","provider":"Downpour","version":"1.0","type":"link"}