{"product_id":"book-dwu3","title":"The Four Steps to the Epiphany","description":"\u003ci\u003eThe Four Steps to the Epiphany\u003c\/i\u003e launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them.\u003cbr\u003e\u003cbr\u003eThe book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture.\u003cbr\u003e\u003cbr\u003eRather than blindly execute a plan, \u003ci\u003eThe Four Steps\u003c\/i\u003e helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, and testing your assumptions are all explained in this book.\u003cbr\u003e\u003cbr\u003ePacked with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing, and your business for success.\u003cbr\u003e\u003cbr\u003eIf your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing, and business development, you need \u003ci\u003eThe Four Steps to the Epiphany\u003c\/i\u003e. A must-listen for anyone starting something new.","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49374849892656,"sku":"BDdwu3","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49374849925424,"sku":"ZEdwu3","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49374849958192,"sku":"ZMdwu3","price":45.95,"currency_code":"USD","in_stock":true},{"title":"Audio CD [ZP]","offer_id":49374850023728,"sku":"ZPdwu3","price":71.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/dwu3-cover.jpg?v=1762972444","url":"https:\/\/downpour.com\/products\/book-dwu3","provider":"Downpour","version":"1.0","type":"link"}