{"product_id":"book-dwu2","title":"MAKING CHANNEL SALES WORK","description":"\u003cb\u003eA concise and structured approach to third-party sales management that blends many of the tools and the rigor of Sandler Training with specific guidance for channel managers.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eCreate a World-Class Third-Party Selling Program!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eChannel sales is selling that takes place by means of any third party. Sales completed through value-added resellers, partners, systems integrators, independent representatives or agents, licensed distributors, and franchisees are all examples of channel sales. Many companies operate under a channel-sales model without ever having heard of the term!\u003cbr\u003e\u003cbr\u003eRegardless of what it's called, this model presents both special challenges and special opportunities. Whether you are an early-stage venture or a small vendor of products, intellectual property, or services looking to build your footprint quickly and reliably; whether you already have a channel process in place and you want to improve or revitalize it,or you are aiming to create your first channel program from scratch; whether you are working with a group of independent agents or you are looking to build a franchise operation from the ground up—this book has been written with you in mind.","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49371079639344,"sku":"BDdwu2","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49371079672112,"sku":"ZEdwu2","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49371079737648,"sku":"ZMdwu2","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/dwu2-cover.jpg?v=1762972422","url":"https:\/\/downpour.com\/products\/book-dwu2","provider":"Downpour","version":"1.0","type":"link"}