{"product_id":"book-dws8","title":"The Barefoot Spirit","description":"\u003cp\u003e\u003cstrong\u003eFull Cast Performance \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFrom the \u003cem\u003eNew York Times \u003c\/em\u003ebestseller, \u003cem\u003eThe Barefoot Spirit\u003c\/em\u003e, Comes a NEW style of Business Audiobook:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLearn Valuable Lessons While Hollywood Actors Perform this Entertaining \u0026amp; True Story of Barefoot Wine. \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA Sherwood Players Production, FULL ENSEMBLE CAST ​including Hollywood Legends ED ASNER and GIGI PERREAU​, ORIGINAL CINEMATIC SCORE, SOUND EFFECTS, and BEHIND THE SCENES INTERVIEWS with the REAL Michael Houlihan and Bonnie Harvey (creators of Barefoot Wine) with author Rick Kushman \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIt is amazing that such an iconic brand as Barefoot Wines began as a startup in the laundry room of a rented farmhouse. Even more surprising is that it was started by a business couple with no money and no knowledge of the wine industry.\u003c\/p\u003e\u003cp\u003eThey regularly ran into difficulties that nearly killed the brand. It was their unshakable belief in Barefoot's potential that kept it going, along with the use of classic business principles, and a never-say-die outlook. Hardship, hustle, and heart are the essence of \u003cem\u003eThe Barefoot Spirit\u003c\/em\u003e.\u003c\/p\u003e\u003cp\u003eThis book is a testament to the power of out-of-the-box thinking. It is a guide for anyone in business, and a great read for everyone who loves a rags-to-riches story. Filled with encouragement, inspiration, and empowerment, including:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow Worthy Cause Marketing out performed paid advertising\u003c\/li\u003e\n\u003cli\u003eHow boot-strapping was used instead of conventional financing\u003c\/li\u003e\n\u003cli\u003eThe surprising advantages of being small and broke\u003c\/li\u003e\n\u003cli\u003eHow creating a fun, yet hardworking company culture encouraged innovative leadership\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIf you like wine, the wine country, or a story about how a plucky couple disrupted an industry, what it takes to really succeed in the face of adversity, how to use your core beliefs to build a national brand, then \u003cem\u003eThe Barefoot Spirit\u003c\/em\u003e is for you.\u003c\/p\u003e","brand":"INAudio","offers":[{"title":"Audiobook","offer_id":49431744381232,"sku":"BDdws8","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/dws8-Square-cover.jpg?v=1773243532","url":"https:\/\/downpour.com\/products\/book-dws8","provider":"Downpour","version":"1.0","type":"link"}