{"product_id":"book-dw74","title":"Continuous Branding","description":"\u003cp\u003e\u003cstrong\u003eThis book will help your service business to thrive \u003c\/strong\u003eby overcoming the three biggest challenges to growth that all companies selling services as opposed to those that manufacture or sell products, have to address.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIntroducing you to the 'Continuous Branding' tool.\u003c\/strong\u003e To benefit from the performance-boosting power of service branding, I'll guide you through what it is all about and inspire you to use it better. As well as helping you to achieve your commercial or strategic objectives, I'll introduce you to 'Continuous Branding', which is the tool I've developed for you. If you're an owner or director of a service company with an ambition to grow then you'll find this book very useful.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey things you'll learn\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eChange the way you think about your company and uncover it's true potential.\u003c\/li\u003e\n\u003cli\u003eAdd enormous value to your business by harnessing the power of branding.\u003c\/li\u003e\n\u003cli\u003eDesign your customers' experience in advance, making it distinctive and memorable.\u003c\/li\u003e\n\u003cli\u003eGrow your company by motivating your people to deliver your proposition.\u003c\/li\u003e\n\u003cli\u003eEmbark confidently on your own journey to greater success.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eClearly communicate your business strategy or purpose directly to your people, your customers and partners with the support of practical and effective ways to build your business and your brand. \u003cstrong\u003eHere are the five simple principles\u003c\/strong\u003e.\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eThink like a brand owner\u003c\/li\u003e\n\u003cli\u003eLead from a powerful market position\u003c\/li\u003e\n\u003cli\u003eHave a point of view\u003c\/li\u003e\n\u003cli\u003ePersonalise your brand experience\u003c\/li\u003e\n\u003cli\u003eInvest continuously to grow consistently\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cstrong\u003eProven with great results. \u003c\/strong\u003eEvery year since 2011, Greg Mace, Managing Director of Rapport Guest Services uses 'Continuous Branding' to grow his company by more than 20% per annum, and has created a market leading, award winning business in the highly competitive world of corporate front of house services.\u003c\/p\u003e","brand":"INAudio","offers":[{"title":"Audiobook","offer_id":49437341810992,"sku":"BDdw74","price":12.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/dw74-Square-cover.jpg?v=1773241378","url":"https:\/\/downpour.com\/products\/book-dw74","provider":"Downpour","version":"1.0","type":"link"}