{"product_id":"book-dv6r","title":"No B.S. Guide to Direct Response Social Media Marketing","description":"Simply broadcasting a message to millions by social media accomplishes little for most businesses. Dan S. Kennedy and Kim Walsh Phillips are here to tell it like it is: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire.\u003cbr\u003e\u003cbr\u003eKennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct response strategies you must employ with every social media campaign so you can stop accepting non-monetizable \"likes\" and \"shares\" as a return on your time. You'll learn: six direct-response principles that must be applied to social media marketing; the most powerful marketing tactic (per Google); how to get riches with niches and become a magnet to your customers; the monetizing magic of crafting effective emails; the number-one way to prevent wasted marketing dollars; five ways to grow your list for \u003ci\u003efree\u003c\/i\u003e (before spending a dime on advertising); how to turn passive content into an active conversion tool; how to create raving fans who introduce you to their networks; how to turn niches into riches, laser in on your perfect prospects, and ignore the \"tire kickers\"; and how to harness the biggest secret in social media—offline.\u003cbr\u003e\u003cbr\u003eDiscover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49370784268592,"sku":"BDdv6r","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49370784301360,"sku":"ZEdv6r","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49370784334128,"sku":"ZMdv6r","price":45.95,"currency_code":"USD","in_stock":true},{"title":"Audio CD [ZP]","offer_id":49370784366896,"sku":"ZPdv6r","price":66.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/dv6r-Square-cover.jpg?v=1782200247","url":"https:\/\/downpour.com\/products\/book-dv6r","provider":"Downpour","version":"1.0","type":"link"}