{"product_id":"book-dtle","title":"The Rules of Contagion","description":"\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cb\u003eOne of the Best Books of 2020 — \u003ci\u003eFinancial Times\u003c\/i\u003e\u003cbr\u003eOne of the \"Most 2020 Books of 2020\" — \u003ci\u003eWashington Post\u003c\/i\u003e\u003cbr\u003eOne of the Best Science Books of 2020 — \u003ci\u003eThe Times \u003c\/i\u003eof London\u003cbr\u003eOne of the Best Science Books of 2020 — \u003ci\u003eThe Guardian\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e  \u003cdiv\u003e\n\u003cb\u003eFrom ideas and infections to financial crises and fake news, an \"utterly timely\" look at why the science of outbreaks is the science of modern life\u003c\/b\u003e\u003cbr\u003eThese days, whenever anything spreads, whether it's a YouTube fad or a political rumor, we say it went viral. But how does virality actually work? In \u003ci\u003eThe Rules of Contagion\u003c\/i\u003e, epidemiologist Adam Kucharski explores topics including gun violence, online manipulation, and, of course, outbreaks of disease to show how much we get wrong about contagion, and how astonishing the real science is.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003eWhy did the president retweet a Mussolini quote as his own? Why do financial bubbles take off so quickly? Why are disinformation campaigns so effective? And what makes the emergence of new illnesses - such as MERS, SARS, or the coronavirus disease COVID-19 - so challenging? By uncovering the crucial factors driving outbreaks, we can see how things really spread - and what we can do about it.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003eWhether you are an author seeking an audience, a defender of truth, or simply someone interested in human social behavior, \u003ci\u003eThe Rules of Contagion\u003c\/i\u003e is an essential guide to modern life.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Hachette Book Group","offers":[{"title":"Audiobook","offer_id":50198895788336,"sku":"BDdtle","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/dtle-Square-cover.jpg?v=1778143956","url":"https:\/\/downpour.com\/products\/book-dtle","provider":"Downpour","version":"1.0","type":"link"}