{"product_id":"book-dtfr","title":"Blindsight","description":"\u003cp\u003e\u003cstrong\u003eEver notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are\u003c\/strong\u003e \u003cstrong\u003e\u003cem\u003ealways\u003c\/em\u003e\u003c\/strong\u003e \u003cstrong\u003ehaving a sale?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eYou may not be aware of these details, yet they've been influencing you all along.\u003c\/p\u003e\u003cp\u003eEvery time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. \u003cem\u003eBlindsight\u003c\/em\u003e is here to change that.\u003c\/p\u003e\u003cp\u003eWith eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In \u003cem\u003eBlindsight\u003c\/em\u003e, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and much more.\u003c\/p\u003e\u003cp\u003eWe like to think of ourselves as independent actors in control of our decisions, but the truth is far more complicated. \u003cem\u003eBlindsight\u003c\/em\u003e will give you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms. On the surface, you will learn how the brain works and how brands design for it. But peel back a layer, and you'll find a sharper image of your psychology, reflected in your consumer behavior.\u003c\/p\u003e\u003cp\u003eThis book will change the way you view not just branding, but yourself, too.\u003c\/p\u003e","brand":"Blackstone Publishing","offers":[{"title":"Audiobook","offer_id":49292209553712,"sku":"BDdtfr","price":19.95,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49292209586480,"sku":"ZEdtfr","price":39.95,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49292209619248,"sku":"ZMdtfr","price":35.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/dtfr-Square-cover.jpg?v=1782406284","url":"https:\/\/downpour.com\/products\/book-dtfr","provider":"Downpour","version":"1.0","type":"link"}