{"product_id":"book-dtb6","title":"Scaling Your Startup","description":"Know how your company can accelerate growth by not only tapping into new growth vectors, but also by adapting its organization, culture, and processes.\u003cbr\u003e\u003cbr\u003eTo oversee growth from an idea to a company with billions in revenue, CEOs must reinvent many aspects of their company in anticipation of it reaching ever-higher revenues. Author Peter Cohan takes you through the four stages of scaling: winning the first customers, building a scalable business model, sprinting to liquidity, and running the marathon. What you'll learn:\u003cbr\u003e\u003cbr\u003e● Discover how founders keep their CEO positions by managing the organizational change needed to reach the next stage of scaling\u003cbr\u003e\u003cbr\u003e● Hear case studies that illustrate how CEOs craft growth strategies, raise capital, create culture, build their organizations, set goals, and manage processes to achieve them\u003cbr\u003e\u003cbr\u003e● Discover principles of successful scaling through comparisons of successful and less successful companies\u003cbr\u003e\u003cbr\u003e● Use the scaling quotient to assess your startup's readiness to growFollow a road map for turning your idea into a company that can change the world","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49370262274352,"sku":"BDdtb6","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49370262307120,"sku":"ZEdtb6","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49370262339888,"sku":"ZMdtb6","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/dtb6-cover.jpg?v=1762971194","url":"https:\/\/downpour.com\/products\/book-dtb6","provider":"Downpour","version":"1.0","type":"link"}