{"product_id":"book-dqz4","title":"Ask Your Developer","description":"\u003cp\u003e\u003cstrong\u003eJeff Lawson, developer turned\u003cbr\u003eCEO of Twilio\u003c\/strong\u003e\u003cstrong\u003e (\u003c\/strong\u003e\u003cstrong\u003eone of Bloomberg\u003cbr\u003eBusinessweek's Top 50 Companies to Watch in 2021\u003c\/strong\u003e\u003cstrong\u003e),\u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003ecreates\u003c\/strong\u003e\u003cstrong\u003e \u003cem\u003ea new\u003c\/em\u003e playbook for unleashing the full potential of software developers in any organization, showing how to help management\u003cbr\u003eutilize this coveted and valuable workforce to enable\u003cbr\u003egrowth, solve a wide range of business problems, and drive digital transformation.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFrom banking and retail to insurance and finance,\u003cbr\u003eevery industry is turning digital, and every company needs the best software to\u003cbr\u003ewin the hearts and minds of customers. The landscape has shifted from the\u003cbr\u003eclassic \u003cem\u003ebuild vs. buy\u003c\/em\u003e question, to\u003cbr\u003eone of \u003cem\u003ebuild vs. die\u003c\/em\u003e. Companies have\u003cbr\u003eto get this right to survive. But how do they make this transition?\u003c\/p\u003e\u003cp\u003eSoftware developers are sought after, highly paid,\u003cbr\u003eand desperately needed to compete in the modern, digital economy. Yet most\u003cbr\u003ecompanies treat them like digital factory workers without really understanding\u003cbr\u003ehow to unleash their full potential. Lawson argues that developers are the\u003cbr\u003ecreative workforce who can solve major business problems and create hit\u003cbr\u003eproducts for customers—not just grind through rote tasks. From Google and\u003cbr\u003eAmazon, to one-person online software companies—companies that bring software\u003cbr\u003edevelopers in as partners are winning. Lawson shows how leaders who build\u003cbr\u003eindustry changing software products consistently do three things well. First,\u003cbr\u003ethey understand why software developers matter more than ever. Second, they\u003cbr\u003eunderstand developers and know how to motivate them. And third, they invest in\u003cbr\u003etheir developers' success. \u003c\/p\u003e\u003cp\u003eAs a software developer and public company CEO,\u003cbr\u003eLawson uses his unique position to bridge the language and tools executives use\u003cbr\u003ewith the unique culture of high performing, creative software developers. Ask\u003cbr\u003eYour Developer is a toolkit to help business leaders, product managers, technical\u003cbr\u003eleaders, software developers, and executives achieve their common goal—building\u003cbr\u003egreat digital products and experiences.\u003c\/p\u003e\u003cp\u003eHow to compete in the digital economy? In short: Ask\u003cbr\u003eYour Developer.\u003c\/p\u003e","brand":"HarperCollins","offers":[{"title":"Audiobook","offer_id":49344189104432,"sku":"BDdqz4","price":28.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49344189137200,"sku":"ZEdqz4","price":45.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49344189169968,"sku":"ZMdqz4","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/dqz4-Square-cover.jpg?v=1778396219","url":"https:\/\/downpour.com\/products\/book-dqz4","provider":"Downpour","version":"1.0","type":"link"}