{"product_id":"book-dn6j","title":"How to Win an Indian Election","description":"What role do political consultants play in election campaigns? How are political   parties using technological tools such as data analytics, surveys and   alternative media to construct effective, micro-targeted campaigns? How does   the use of money impact election results? What aids in the en masse   dissemination of divisive propaganda and fake news? What does it take to win   an election in India today? What is the future of politics in the   country?\u003cbr\u003e Written by a former election campaign consultant for a major political   party, How to Win an Indian Election takes readers into the forbidden world   of election war-rooms and gives them a glimpse of how strategy is formulated,   what works with voters on the ground and what doesn't. Based on research,   interviews and the author's own experiences, this book is invaluable for its   insight into the inner workings of politics, political parties and what   really makes for a winning election campaign.","brand":"Penguin Random House","offers":[{"title":"Audiobook","offer_id":49329042719024,"sku":"BDdn6j","price":17.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/538363-dn6j-Square.jpg?v=1733733924","url":"https:\/\/downpour.com\/products\/book-dn6j","provider":"Downpour","version":"1.0","type":"link"}