{"product_id":"book-di40","title":"Not to Scale","description":"\u003cdiv\u003e\u003cb\u003eFrom research to practical application, \u003ci\u003eNot To Scale \u003c\/i\u003eexplores an influential theory in an accessible way.\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e  The dictionary defines \"scale\" as a range of numbers, used as a system to measure or compare things. We use this concept in every aspect of our lives-it is essential to innovation, helps us weigh options, and shapes our understanding of the impact of our actions.\u003cbr\u003e\u003cbr\u003e  In \u003ci\u003eNot to Scale\u003c\/i\u003e, Jamer Hunt investigates the complications of scale in the digital age, highlighting an interesting paradox: We now have a world of information at our fingertips, yet ironically the more informed we have become, the more overwhelmed we feel. The global effects of our daily choices (Paper or plastic? Own or lease? Shop local or buy online?) remain difficult for us to comprehend, and solutions to large-scale national and international issues feel inconceivable. \u003cbr\u003e\u003cbr\u003e  Hunt explains how these challenges are intimately tied to a new logic of scale and provides readers with survival skills for the twenty-first century. By taking massive problems and shrinking them down to size, we can use scale to effect positive change and adapt to the modern era. Connecting our smallest decisions to the grand scheme of things, \u003ci\u003eNot to Scale\u003c\/i\u003e is a fascinating and empowering guide to comprehending and navigating the high stakes often obscured from our view.","brand":"Hachette Book Group","offers":[{"title":"Audiobook","offer_id":49349051482416,"sku":"BDdi40","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49349051515184,"sku":"ZEdi40","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/di40-cover.jpg?v=1762367693","url":"https:\/\/downpour.com\/products\/book-di40","provider":"Downpour","version":"1.0","type":"link"}