{"product_id":"book-dc8m","title":"The Customer of the Future","description":"\u003cp\u003e\u003cb\u003eTomorrow’s customers need to be targeted today!\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWith emerging technology transforming customer expectations, it’s more important than ever to keep a laser focus on the experience companies provide their customers.\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eThe Customer of the Future\u003c\/i\u003e, customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.\u003c\/p\u003e\u003cp\u003eTomorrow’s customers will insist on experiences that make their lives significantly easier and better. Companies will win their business not by just proclaiming that customer experience is a priority but by embedding a customer focus into every aspect of their operations. They’ll understand how emerging technologies like artificial intelligence (AI), automation, and analytics are changing the game and craft a strategy to integrate them into their products and processes.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Customer of the Future \u003c\/i\u003eexplains how today’s customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don’t adapt to these new expectations won’t last. This book prepares your organization for these increas¬ing demands by helping you do the following:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLearn the ten defining strategies for a customer experience–focused company. \u003c\/li\u003e\n\u003cli\u003eImplement new techniques to shift the entire company from being product-focused to being customer-focused.\u003c\/li\u003e\n\u003cli\u003eGain insights through case studies and examples on how the world’s most innovative companies are offering new and compelling customer experiences.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eCraft a leadership development and culture plan to create lasting change at your organization.\u003c\/p\u003e","brand":"HarperCollins Christian","offers":[{"title":"Audiobook","offer_id":49375548997936,"sku":"BDdc8m","price":23.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49375549030704,"sku":"ZEdc8m","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49375549063472,"sku":"ZMdc8m","price":45.95,"currency_code":"USD","in_stock":true},{"title":"Audio CD [10]","offer_id":49375549096240,"sku":"10dc8m","price":39.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/dc8m-Square-cover.jpg?v=1782516960","url":"https:\/\/downpour.com\/products\/book-dc8m","provider":"Downpour","version":"1.0","type":"link"}