{"product_id":"book-d9p3","title":"Persuasion","description":"\u003cb\u003e\u003cb\u003eThe secrets to persuading anyone, at work and in life, from a top communication strategist\u003c\/b\u003e.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn the post-fact, deeply divided world we live in, true persuasion is rare. Engaging with people holding differing opinions is rarer still. But for progress to take place, persuasion \u003ci\u003emust happen\u003c\/i\u003e. Whether it's convincing an employer you are right for the job, a customer that your product is the best, or your closed-minded uncle that good people can disagree, it takes the art--and science--of persuasion to move forward.\u003cbr\u003e\u003cbr\u003eSo, how do you change someone's mind--or at least advance the conversation--when everyone is entrenched in their own points of view? Communication expert Lee Hartley Carter has spent nearly twenty years advising and helping the world's most well-known companies do just that.\u003cbr\u003e\u003cbr\u003eAmong the counterintuitive secrets you'll learn:\u003cbr\u003e  \u003cb\u003e*\u003c\/b\u003e  It's not enough to understand the person you're talking to--you must truly empathize with them (yes, even \u003ci\u003ethem\u003c\/i\u003e).\u003cbr\u003e  \u003cb\u003e*\u003c\/b\u003e  Logic alone doesn't work. Stories and emotions are what move us most.\u003cbr\u003e  \u003cb\u003e*\u003c\/b\u003e  When communicating in a crisis, our first instinct is almost always wrong.\u003cbr\u003e\u003cbr\u003eFilled with deeply researched insights into how we make up--and change--our minds, as well as colorful real-world examples and actionable recommendations, \u003ci\u003ePersuasion\u003c\/i\u003e will help you hone your message and craft your narrative in order to get heard and get results.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e*Includes a PDF of the Persuasion Plan Workbook\u003c\/b\u003e","brand":"Penguin Random House","offers":[{"title":"Audiobook","offer_id":49328518201648,"sku":"BDd9p3","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/538902-d9p3-Square.jpg?v=1733720544","url":"https:\/\/downpour.com\/products\/book-d9p3","provider":"Downpour","version":"1.0","type":"link"}