{"product_id":"book-d844","title":"The Ultimate Sales Letter, 4th Edition","description":"\u003cb\u003eWrite Well to Sell Big!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author \u003cb\u003eDan Kennedy\u003c\/b\u003e explains why some sales letters work and most don't. And he shows how to write copy that any business can use.\u003cbr\u003e\u003cbr\u003eAmong other things, he provides:\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eCompletely updated text and examples\u003c\/li\u003e\n\u003cli\u003eGreat headline formulas\u003c\/li\u003e\n\u003cli\u003eNew exercises to spark creativity\u003c\/li\u003e\n\u003cli\u003eThe best way to use graphics\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eKennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.","brand":"Simon \u0026 Schuster Audio","offers":[{"title":"Audiobook","offer_id":49347172565296,"sku":"BDd844","price":17.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49347172598064,"sku":"10d844","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/d844-Square-cover.jpg?v=1773690703","url":"https:\/\/downpour.com\/products\/book-d844","provider":"Downpour","version":"1.0","type":"link"}