{"product_id":"book-d2ov","title":"The Soulful Art of Persuasion","description":"\u003cb\u003e\u003ci\u003eThe Soulful Art of Persuasion\u003c\/i\u003e is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn’t a book full of tips and life-hacks. Instead, \u003ci\u003eThe Soulful Art of Persuasion\u003c\/i\u003e will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn’t about facts and argument. It’s all about personal character.\u003c\/b\u003e\u003cbr\u003e  \u003cbr\u003e Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about \u003cb\u003eengaging \u003c\/b\u003erather than insisting; it is about developing \u003cb\u003eempathy\u003c\/b\u003e and communicating your\u003cb\u003e values.\u003c\/b\u003e Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game.\u003cbr\u003e Through instructive and entertaining stories, Harris lays out the \u003cb\u003e11 habits\u003c\/b\u003e that will guide readers to become authentically persuasive, including\u003cbr\u003e\u003cbr\u003e • Earning respect through collaboration\u003cbr\u003e • Becoming the person others want to be around\u003cbr\u003e • Practicing generosity through gestures big and small\u003cbr\u003e\u003cbr\u003ePersuasion today is about personal excellence, sharing the stage, and respecting other people’s motivations. In \u003ci\u003eThe Soulful Art of Persuasion,\u003c\/i\u003e Jason Harris shows us the way.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eThe 4 principles and 11 habits discussed in \u003ci\u003eThe Soulful Persuasion\u003c\/i\u003e are included in the bonus PDF that accompanies this audiobook.\u003c\/b\u003e","brand":"Penguin Random House","offers":[{"title":"Audiobook","offer_id":49328213819696,"sku":"BDd2ov","price":17.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/537110-d2ov-Square.jpg?v=1733710245","url":"https:\/\/downpour.com\/products\/book-d2ov","provider":"Downpour","version":"1.0","type":"link"}