{"product_id":"book-d1ms","title":"Bridging the Culture Gap","description":"\u003cp\u003eAs globalization continues to gather momentum, the contact between business people from other countries is becoming more and more frequent. The more national boundaries a company crosses, the greater the scope for misunderstanding and conflict. To succeed internationally, it is essential to be able to break the barriers of culture, language and set patterns of thinking.\u003c\/p\u003e\u003cp\u003eThe second edition of \u003ci\u003eBridging the Culture Gap\u003c\/i\u003e is a distillation of many years' work and is based on the real-life business situations of the authors' international clients. Readers will learn how to interpret a company's \"party line,\" communicate with style, get their message across, be sensitive to other cultures, and ultimately win the deal. This updated edition also includes a new chapter on making oneself understood in \"offshore\" English.\u003c\/p\u003e\u003cp\u003ePacked with cases, cultural awareness scales, communication tests and practical tips, this lively guide will help anyone of any nationality become a better communicator. Whether one's task is to give a presentation to a cross-cultural group or to negotiate with an overseas client, \u003ci\u003eBridging the Culture Gap \u003c\/i\u003ewill ensure that the reader has the cultural awareness to communicate the intended message.\u003c\/p\u003e","brand":"Brilliance Audio","offers":[{"title":"Audiobook","offer_id":49379988865328,"sku":"BDd1ms","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/248354-d1ms-Square.jpg?v=1734986618","url":"https:\/\/downpour.com\/products\/book-d1ms","provider":"Downpour","version":"1.0","type":"link"}