{"product_id":"book-cx8x","title":"The Cult of the Customer","description":"In today's competitive business climate, you can't \u003ci\u003ejust\u003c\/i\u003e satisfy your customers. You have to be better than that, giving them experiences that they won't forget. Author Shep Hyken has spent twenty-five years studying great companies and the evangelists they create. In \u003ci\u003eThe Cult of the Customer\u003c\/i\u003e, Hyken shows how to design a strategy that leads both customers \u003ci\u003eand\u003c\/i\u003e employees through five distinct cultural phases—from \"uncertainty\" to \"amazement.\" By presenting dozens of case studies that show how great companies made this journey, Hyken identifies the critical internal and external changes that allowed them to build a \"Cult of the Customer\"—and shows how you can do it too.\u003cbr\u003e\u003cbr\u003eHyken's message is both powerful and timely: the happier your customers \u003ci\u003eand\u003c\/i\u003e employees are, the more successful your company will be. \u003ci\u003eThe Cult of the Customer\u003c\/i\u003e is your guide to creating a customer-focused culture that turns satisfied customers into customer evangelists.","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49379510747440,"sku":"BDcx8x","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49379510812976,"sku":"ZEcx8x","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49379510845744,"sku":"ZMcx8x","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/cx8x-cover.jpg?v=1762959567","url":"https:\/\/downpour.com\/products\/book-cx8x","provider":"Downpour","version":"1.0","type":"link"}