{"product_id":"book-cwk2","title":"Unleash Different","description":"\u003cp\u003e\u003cb\u003eIf you discovered a new market comprising 53% of the world’s population, would you act to invest in it?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThere are 1.3 billion people around the world who identify as having a disability. When you include friends and family, the disability market touches 53% of all consumers. It is the world’s largest emerging market.\u003c\/p\u003e\u003cp\u003eUnleash Different illustrates how companies like Google, PepsiCo, and Nordstrom are attracting people with disabilities as customers \u003ci\u003eand\u003c\/i\u003e as employees. Replacing “nice to do” with “return on investment” allows market forces to take over and the world’s leading brands to do what they do best: serve a market segment — in this case, the disability market.\u003c\/p\u003e\u003cp\u003eBusiness managers will come to understand\u003c\/p\u003e\u003cul\u003e\n\u003cbr\u003e \u003cli\u003ehow taking a charity-oriented approach to people with disabilities has failed,\u003c\/li\u003e\n\u003cbr\u003e \u003cli\u003ewhat action is required to capitalize on the world’s biggest emerging market, and\u003c\/li\u003e\n\u003cbr\u003e \u003cli\u003ehow their organizations can grow revenue and cut costs by attracting people with disabilities as customers and talent.\u003c\/li\u003e\n\u003cbr\u003e \u003cp\u003eRich gives the reader a peek into how he rose from a Canadian school for “crippled children” to manage $6 billion for one of Wall Street’s leading firms. He makes it easy to relate to the business goal of serving disability — because he has actually done it.\u003c\/p\u003e\n\u003c\/ul\u003e","brand":"ECW Press Ltd.","offers":[{"title":"Audiobook","offer_id":49379376365872,"sku":"BDcwk2","price":30.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/135270-cwk2-Square.jpg?v=1734968454","url":"https:\/\/downpour.com\/products\/book-cwk2","provider":"Downpour","version":"1.0","type":"link"}