{"product_id":"book-cvf1","title":"Career Distinction","description":"As a professional, your reputation is your most valuable career asset. Whether you're climbing the ladder at your current company or seeking a new job, in today's fast-paced work environment, you must proactively and continuously position yourself for success. Your credibility, visibility, personality, and personal style all make up your brand. Build and nurture your personal brand and you'll make yourself a must-have, can't-fail professional—and you'll do it without having to be someone you're not.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eCareer Distinction\u003c\/i\u003e outlines the proven personal branding process and provides case studies of successful professionals that will help you not only survive, but thrive, in today's dynamic and ultracompetitive workplace. You'll learn to manage your brand with innovative tools that enable you to differentiate yourself and stand out from your peers.\u003cbr\u003e\u003cbr\u003eIn this definitive step-by-step guide, career and personal brand management experts Arruda and Dixson show you how to:\u003cbr\u003e\u003cbr\u003eBrand yourself for career success\u003cbr\u003e\u003cbr\u003eDetermine how others perceive you\u003cbr\u003e\u003cbr\u003eDevelop your unique value proposition\u003cbr\u003e\u003cbr\u003eDefine your target audience\u003cbr\u003e\u003cbr\u003eTell your brand story\u003cbr\u003e\u003cbr\u003eExpress yourself clearly and consistently\u003cbr\u003e\u003cbr\u003eBuild and manage your online identity\u003cbr\u003e\u003cbr\u003eStay on-message and on-brand every day\u003cbr\u003e\u003cbr\u003eIncrease your \"career karma\"\u003cbr\u003e\u003cbr\u003eThe increasing pace of change in the business world gives you less time than ever to make your professional mark. \u003ci\u003eCareer Distinction\u003c\/i\u003e demonstrates how to express who you are and the value you bring to your organization—branding you as an indispensable, memorable, and unique professional. Success takes more than just hard work; brand yourself and watch your career soar.","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49378818523440,"sku":"BDcvf1","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49378818556208,"sku":"ZEcvf1","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49378818588976,"sku":"ZMcvf1","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/cvf1-cover.jpg?v=1762958478","url":"https:\/\/downpour.com\/products\/book-cvf1","provider":"Downpour","version":"1.0","type":"link"}