{"product_id":"book-ctan","title":"48-Hour Start-Up","description":"Almost everyone dreams of starting their own business but very few do. But what if it only had to be a decision of a weekend and it didn't cost a fortune?\u003cbr\u003e \u003cbr\u003e In 48-Hour Start-Up, Fraser Doherty uses his experience building a multi-million-dollar company to attempt an experiment; starting with a blank piece of paper, he sets out to start a profitable new business over a weekend, without relying on any technical ability whatsoever. He succeeds and you can, too.\u003cbr\u003e \u003cbr\u003e By following his journey, in which Fraser shares all of his lessons and mistakes, he will explain all of the shortcuts and online tools that make it possible to:\u003cbr\u003e \u003cbr\u003e •\tCome up with a business idea without the guesswork\u003cbr\u003e •\tCreate a kick-ass brand, website and on-line marketing campaign\u003cbr\u003e •\tPromote your product\u003cbr\u003e \u003cbr\u003e 48-Hour Start-Up pioneers the idea of a microbusiness, a creative outlet, income stream and business you can run in your spare time at the weekends without having to quit the day job. This book is perfect for\u003cbr\u003e \u003cbr\u003e •\tYoung entrepreneurs\u003cbr\u003e •\tStudents learning about start-ups\u003cbr\u003e •\tEstablished entrepreneurs looking for shortcuts\u003cbr\u003e •\tTeams within corporates who want to create a more innovative and competitive environment","brand":"HarperCollins UK","offers":[{"title":"Audio CD","offer_id":49375260639536,"sku":"ZEctan","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49375260672304,"sku":"ZMctan","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/108060-ctan-Square.jpg?v=1734831829","url":"https:\/\/downpour.com\/products\/book-ctan","provider":"Downpour","version":"1.0","type":"link"}