{"product_id":"book-cqf3","title":"Brand Identity Breakthrough","description":"\u003cp\u003e\u003cspan style=\"color: rgb(51,51,51);background-color: rgb(255,255,255);font-size: 14px;font-family: Arial, sans-serif;\"\u003eDoes your business have a story to tell?\u003c\/span\u003e \u003cspan style=\"color: rgb(51,51,51);background-color: rgb(255,255,255);font-size: 14px;font-family: Arial, sans-serif;\"\u003eIt should!\u003c\/span\u003e \u003cspan style=\"color: rgb(51,51,51);background-color: rgb(255,255,255);font-size: 14px;font-family: Arial, sans-serif;\"\u003eFrom the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing—brand identity. Does yours stand out from the crowd?\u003c\/span\u003e \u003cspan style=\"color: rgb(51,51,51);background-color: rgb(255,255,255);font-size: 14px;font-family: Arial, sans-serif;\"\u003eWith a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company.\u003c\/span\u003e \u003cspan style=\"color: rgb(51,51,51);background-color: rgb(255,255,255);font-size: 14px;font-family: Arial, sans-serif;\"\u003eWhether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more—and at higher prices—giving the customers exactly what they want and sending your profits through the roof.\u003c\/span\u003e \u003cspan style=\"color: rgb(51,51,51);background-color: rgb(255,255,255);font-size: 14px;font-family: Arial, sans-serif;\"\u003eIn Brand Identity Breakthrough, you will learn…\u003c\/span\u003e \u003cspan style=\"color: rgb(51,51,51);background-color: rgb(255,255,255);font-size: 14px;font-family: Arial, sans-serif;\"\u003e•How to incorporate a unique selling proposition into your branding\u003c\/span\u003e \u003cspan style=\"color: rgb(51,51,51);background-color: rgb(255,255,255);font-size: 14px;font-family: Arial, sans-serif;\"\u003e•The best methods for selling products to customers as a small business\u003c\/span\u003e \u003cspan style=\"color: rgb(51,51,51);background-color: rgb(255,255,255);font-size: 14px;font-family: Arial, sans-serif;\"\u003e•How to use business storytelling to sell products in both physical and online marketplaces\u003c\/span\u003e \u003cspan style=\"color: rgb(51,51,51);background-color: rgb(255,255,255);font-size: 14px;font-family: Arial, sans-serif;\"\u003eTable of Contents\u003c\/span\u003e \u003cspan style=\"color: rgb(51,51,51);background-color: rgb(255,255,255);font-size: 14px;font-family: Arial, sans-serif;\"\u003eSection I: Why Identity Matters\u003c\/span\u003e \u003cspan style=\"color: rgb(51,51,51);background-color: rgb(255,255,255);font-size: 14px;font-family: Arial, sans-serif;\"\u003eChapter 1: Can You Tell a Good Story? (The Importance of Business Storytelling)\u003c\/span\u003e \u003cspan style=\"color: rgb(51,51,51);background-color: rgb(255,255,255);font-size: 14px;font-family: Arial, sans-serif;\"\u003eChapter 2: When Good Ideas Fail\u003c\/span\u003e \u003cspan style=\"color: rgb(51,51,51);background-color: rgb(255,255,255);font-size: 14px;font-family: Arial, sans-serif;\"\u003eChapter 3: Why Entrepreneurs Fail to See Their Own Value\u003c\/span\u003e \u003cspan style=\"color: rgb(51,51,51);background-color: rgb(255,255,255);font-size: 14px;font-family: Arial, sans-serif;\"\u003eChapter 4: Why Others Fail to See Your Value\u003c\/span\u003e \u003cspan style=\"color: rgb(51,51,51);background-color: rgb(255,255,255);font-size: 14px;font-family: Arial, sans-serif;\"\u003eSection II: Creating Your Brand Identity\u003c\/span\u003e \u003cspan sty\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Findaway World, LLC","offers":[{"title":"Audiobook","offer_id":49439566430512,"sku":"BDcqf3","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/364500-cqf3-Square.jpg?v=1736501418","url":"https:\/\/downpour.com\/products\/book-cqf3","provider":"Downpour","version":"1.0","type":"link"}