{"product_id":"book-cpft","title":"Powered by Storytelling","description":"\u003cp\u003e\u003cb\u003eHARNESS THE UNIVERSAL POWER OF STORYTELLING TO IMPROVE ALL OF YOUR BUSINESS COMMUNICATIONS.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eWhat’s your story?\u003c\/i\u003e It’s a question human beings have been asking each other since we first gathered around a campfire. Millennia later, this human need for storytelling hasn’t changed. We communicate most effectively through our personal stories―and our professional success depends on it.\u003c\/p\u003e\u003cp\u003eThis groundbreaking guide shows you how to tap into the timeless power of storytelling to transform your business. Here, executive coach, motivational speaker, and psychologist Murray Nossel, PhD, distills decades of experience into a simple method that will enable you to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFind the right story for a particular audience and purpose.\u003c\/li\u003e\n\u003cli\u003eLeverage your own experiences, memories, history, and heritage.\u003c\/li\u003e\n\u003cli\u003eCreate, develop, and craft a universal story that resonates. \u003c\/li\u003e\n\u003cli\u003eConnect with business associates on a more personal, relatable level. \u003c\/li\u003e\n\u003cli\u003eShare your corporate vision and goals―and get others on board. \u003c\/li\u003e\n\u003cli\u003eResolve workplace conflicts and find workable solutions. \u003c\/li\u003e\n\u003cli\u003eBoost creativity, spread ideas, and spark true innovation. \u003c\/li\u003e\n\u003cli\u003eImprove teamwork and collaboration through listening and learning. \u003c\/li\u003e\n\u003cli\u003eIntegrate storytelling into all your communications for ongoing success.\u003c\/li\u003e\n\u003c\/ul\u003eYou’ll learn the proven three-step method Murray’s firm, Narativ, uses with its clients, ranging from Fortune 500 companies to nonprofits. First, you excavate your personal memories and experiences to generate story ideas that suit your particular needs. Second, you craft and shape these elements into a classic story structure that really connects with audiences. Third, you present your story to your business audience using simple performance techniques that anyone can master. A fundamental element of this method is a focus on listening: the ability to hear yourself, as well as the feedback provided by a given audience―because it is your audience’s listening that shapes your telling.\u003cp\u003eEveryone needs to communicate well to succeed in business. And everyone has a story to tell. \u003ci\u003ePowered by Storytelling\u003c\/i\u003e shows you how to tell your story, connect with your audience, and achieve results. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Brilliance Audio","offers":[{"title":"Audiobook","offer_id":49381349622064,"sku":"BDcpft","price":28.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD [10]","offer_id":49381349654832,"sku":"10cpft","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/cpft-Square-cover.jpg?v=1773831793","url":"https:\/\/downpour.com\/products\/book-cpft","provider":"Downpour","version":"1.0","type":"link"}