{"product_id":"book-co9s","title":"Successful Companies are Externalizations of the Identities of their Owners","description":"\u003cp\u003eHarlan Sanders was a chef whose company (Kentucky Fried Chicken) makes food. Bill Gates was a computer scientist whose company (Microsoft) makes computer-software. Henry Ford was an automaker whose company (Ford Motors) makes cars. A company is successful when it externalizes the identity of its owner. A company is successful when it is its owner’s identity—when, in other words, it is its owner’s identity externalized. Business-success therefore isn’t about coming up with a clever idea: it is about knowing how to be oneself and get paid for it.\u003c\/p\u003e","brand":"Author's Republic","offers":[{"title":"Audiobook","offer_id":49441317126448,"sku":"BDco9s","price":0.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/194075-co9s-Square.jpg?v=1736534474","url":"https:\/\/downpour.com\/products\/book-co9s","provider":"Downpour","version":"1.0","type":"link"}