{"product_id":"book-cg4n","title":"Do Open","description":"\u003cp\u003eHow do you grow your business when you don't have a marketing budget? How do you stand out in a busy world? And what if the answer is right in front of you? \u003c\/p\u003e\u003cp\u003e\u003ci\u003e'For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.'\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eSo writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community. \u003c\/p\u003e\u003cp\u003eNow, David shares his insight, strategy and methodology so you can do the same. In \u003ci\u003eDo Open \u003c\/i\u003eyou will discover:\u003c\/p\u003e\u003cp\u003eWhy giving is your secret to success How to get people's attention when time is your biggest competitor Why creating beats sharing How a small team can win Build community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold. \u003c\/p\u003e\u003cp\u003e'Don't be fooled by its pocket-sized appearance, this book is full of transformative tools from entrepreneur and founder of Howies and Hiut Denim, David Hieatt. Packs in some great advice for business-minded folk! ' \u003cb\u003e\u003ci\u003eNathan @ngngdesign\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e'Big admirer of David Hieatt...Now he shares how a newsletter can have a great impact on your business. Couldn't agree more. Full of practical, helpful tips. ' \u003cb\u003e\u003ci\u003eTina Roth Eisenberg \u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Penguin UK","offers":[{"title":"Audiobook","offer_id":49382789054768,"sku":"BDcg4n","price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/321132-cg4n-Square.jpg?v=1735056793","url":"https:\/\/downpour.com\/products\/book-cg4n","provider":"Downpour","version":"1.0","type":"link"}