{"product_id":"book-cfv8","title":"Accessing the Media","description":"\u003cp\u003e\u003ci\u003eAccessing the Media\u003c\/i\u003e takes the reader behind the scenes to understand how best to work with press to get publicity. Perfect for politicians, business leaders, lobbyists, and media junkies, this reference provides an insider's look at how the modern newsroom works, detailing the different roles of reporters, editors, and producers. Readers will learn how to forge relationships with media personnel in television, radio, print, and the web to craft the press coverage they want.\u003c\/p\u003e\u003cp\u003e Award-winning journalist Jill Osborn exposes the three strategic steps that must be used to gain favorable coverage with the media at just the right time. She gives you the inside scoop on how to think like a national or local journalist so you can control the headlines. And she even provides sample press releases to help shape your message. When reading \u003ci\u003eAccessing the Media\u003c\/i\u003e, you will have a personal media consultant without the cost of hiring one.\u003c\/p\u003e\u003cp\u003e Whether you are running for office, looking to improve visibility for your business, or simply want a deeper understanding of what you see and read in the news, \u003ci\u003eAccessing the Media\u003c\/i\u003e is the perfect guide to getting your story out to the world.\u003c\/p\u003e","brand":"Brilliance Audio","offers":[{"title":"Audiobook","offer_id":49380642160944,"sku":"BDcfv8","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD [10]","offer_id":49380642226480,"sku":"10cfv8","price":22.99,"currency_code":"USD","in_stock":false},{"title":"Audio CD [40]","offer_id":49380642292016,"sku":"40cfv8","price":22.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/cfv8-Square-cover.jpg?v=1773829692","url":"https:\/\/downpour.com\/products\/book-cfv8","provider":"Downpour","version":"1.0","type":"link"}