{"product_id":"book-cf4l","title":"The Contrarian Salesperson","description":"800 CEO Read's Business Book Best SellerTo keep his job, struggling salesperson Alan Atleaster must master the Eight Rules of the Contrarian Salesperson - the essential elements of non-traditional selling.In this fast-paced business parable, fed-up boss Harvey Hardnose sends a struggling salesperson, Alan Atleaster, into the care of eccentric sales coach Carl Contrario. Over the next eight weekends, Alan strives to hold on to his job … by learning, and living, the Eight Rules of the Contrarian Salesperson:1.Zig When Others Zag2.Sell Adult To Adult3.Everything Is An Iceberg4.No Coasting5.Manage Behavior, Not Results6.Use A Sales Process7.Embrace Deliberate Practice8.If You Feel It, Say ItBased on the field-tested principles of the Sandler Selling System, THE CONTRARIAN SALESPERSON gives sales professionals a compulsively readable primer on the eight essential elements of non-traditional selling. As Carl Contrario puts it: \"Contrarian Salespeople are all about doing the opposite of what other salespeople do … because if you act like every other salesperson, you're going to be treated like every other salesperson!\"","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49382747930928,"sku":"BDcf4l","price":17.98,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49382747963696,"sku":"ZEcf4l","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49382747996464,"sku":"ZMcf4l","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/cf4l-Square-cover.jpg?v=1778660908","url":"https:\/\/downpour.com\/products\/book-cf4l","provider":"Downpour","version":"1.0","type":"link"}