{"product_id":"book-cd09","title":"Six Billion Shoppers","description":"\u003cp\u003e\u003cb\u003eFrom innovative e-commerce expert and former Alibaba Vice President Porter Erisman comes an insightful, practical audiobook guide to e-commerce in emerging markets--and how to profit from their explosive boom.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eFrom China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce’s growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eSix Billion Shoppers\u003c\/i\u003e takes listeners on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, \u003ci\u003eSix Billion Shoppers\u003c\/i\u003e explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how listeners can ride this new business trend.\u003c\/p\u003e","brand":"Macmillan Audio","offers":[{"title":"Audiobook","offer_id":49382646710576,"sku":"BDcd09","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/260839-cd09-Square.jpg?v=1735052122","url":"https:\/\/downpour.com\/products\/book-cd09","provider":"Downpour","version":"1.0","type":"link"}