{"product_id":"book-cc4u","title":"The One-Percent Edge","description":"\u003cp\u003e\u003cb\u003eWant to stay competitive? Keep evolving.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSolid profits, a strong brand, steady customers—all of these can vanish when market shifts disrupt business as usual. So how do you keep from losing ground? How do you stay a step ahead of competitors?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe solution is surprisingly straightforward: innovate tweak by tweak. By making incremental adjustments to every aspect of the business—marketing, customer service, finances, products, people—then repeating the process, fixing weaknesses and spotting opportunities becomes a winning habit.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEntrepreneur Susan Solovic, an expert in business survival tactics, explains how to continually grow, improve, and move the business forward. With hundreds of strategies, examples, and a six-step process, \u003ci\u003eThe One-Percent Edge\u003c\/i\u003e explains how to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePut energy into profitable areas and trim dead weight\u003c\/li\u003e\n\u003cli\u003eRaise prices by selling value instead of things\u003c\/li\u003e\n\u003cli\u003eAccess new markets by adapting products or services\u003c\/li\u003e\n\u003cli\u003eHire the right team players\u003c\/li\u003e\n\u003cli\u003eTurn customers into brand ambassadors\u003c\/li\u003e\n\u003cli\u003eFind your own niche and avoid imitating\u003c\/li\u003e\n\u003cli\u003eAnd more\u003c\/li\u003e\n\u003c\/ul\u003eWhen change happens swiftly and often, even successful brands are vulnerable. Businesses with the edge are constantly evolving…and pulling ahead of the pack.\u003cp\u003e\u003c\/p\u003e","brand":"Brilliance Audio","offers":[{"title":"Audiobook","offer_id":49380386472240,"sku":"BDcc4u","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD [10]","offer_id":49380386505008,"sku":"10cc4u","price":24.99,"currency_code":"USD","in_stock":false},{"title":"Audio CD [40]","offer_id":49380386636080,"sku":"40cc4u","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/cc4u-Square-cover.jpg?v=1773828493","url":"https:\/\/downpour.com\/products\/book-cc4u","provider":"Downpour","version":"1.0","type":"link"}