{"product_id":"book-cbgj","title":"3 Kings","description":"\u003cb\u003eTracing the careers of hip-hop's three most dynamic stars, this deeply reported history brilliantly examines the entrepreneurial genius of the first musician tycoons: Diddy, Dr. Dre, and Jay-Z.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Being successful musicians was simply never enough for the three kings of hip-hop. Diddy, Dr. Dre, and Jay-Z lifted themselves from childhood adversity into tycoon territory, amassing levels of fame and wealth that not only outshone all other contemporary hip-hop artists, but with a combined net worth of well over $2 billion made them the three richest American musicians, period. \u003cbr\u003e\u003cbr\u003e Yet their fortunes have little to do with selling their own albums: between Diddy's Ciroc vodka, Dre's $3 billion sale of his Beats headphones to Apple, and Jay-Z's Tidal streaming service and other assets, these artists have transcended pop music fame to become lifestyle icons and moguls. \u003cbr\u003e\u003cbr\u003e Hip-hop is no longer just a musical genre; it's become a way of life that encompasses fashion, film, food, drink, sports, electronics and more - one that has opened new paths to profit and to critical and commercial acclaim. Thanks in large part to the Three Kings - who all started their own record labels and released classic albums before moving on to become multifaceted businessmen - hip-hop has been transformed from a genre spawned in poverty into a truly global multibillion-dollar industry. \u003cbr\u003e\u003cbr\u003e These men are the modern embodiment of the American Dream, but their stories as great thinkers and entrepreneurs have yet to be told in full. Based on a decade of reporting, and interviews with more than 100 sources including hip-hop pioneers Russell Simmons and Fab 5 Freddy; new-breed executives like former Def Jam chief Kevin Liles and venture capitalist Troy Carter; and stars from Swizz Beatz to Shaquille O'Neal, 3 Kings tells the fascinating story of the rise and rise of the three most influential musicians in America.","brand":"Hachette Book Group","offers":[{"title":"Audiobook","offer_id":49349328830768,"sku":"BDcbgj","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49349328896304,"sku":"ZEcbgj","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/cbgj-Square-cover.jpg?v=1776239231","url":"https:\/\/downpour.com\/products\/book-cbgj","provider":"Downpour","version":"1.0","type":"link"}