{"product_id":"book-caps","title":"Restaurant Success by the Numbers, Second Edition","description":"\u003cb\u003eA One-Stop Start-Up Guide from an Accountant-Turned-Restaurateur\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats—money-guy, restaurant owner, and restaurant consultant—Roger Fields shows how a restaurant can survive its first year and keep diners coming back for years. Featuring real-life start-up stories (including many of the author's own), this comprehensive how-to walks listeners through the logistics of opening a restaurant: concept, location, menu, ambiance, staff, and, most important, profit. Updated to address current trends such as food trucks and to tackle online opportunities (and pitfalls!) including Groupon, Yelp, and Twitter, \u003ci\u003eRestaurant Success by the Numbers\u003c\/i\u003e remains a critical resource for navigating the food industry. Opening a restaurant isn't easy, but this realistic dreamer's guide helps set the table for lasting success. ","brand":"Tantor","offers":[{"title":"Audiobook","offer_id":49382495617328,"sku":"BDcaps","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49382495650096,"sku":"ZEcaps","price":51.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49382495715632,"sku":"ZMcaps","price":41.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD [40]","offer_id":49382495748400,"sku":"40caps","price":44.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/82141-caps-Square.jpg?v=1735046080","url":"https:\/\/downpour.com\/products\/book-caps","provider":"Downpour","version":"1.0","type":"link"}