{"product_id":"book-ca6q","title":"Beyond Advertising","description":"The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change?Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics all grappling with today's unique challenges and opportunities.This audiobook offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include:Holistically orchestrate and allocate resources across all touch pointsRedefine expectations of success to align for multi-win outcomesProvide every stakeholder at all touch points a R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a share worthy storyDevelop all touch points to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touch points","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49382463111472,"sku":"BDca6q","price":29.98,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49382463144240,"sku":"ZEca6q","price":45.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49382463242544,"sku":"ZMca6q","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/ca6q-cover.jpg?v=1762952545","url":"https:\/\/downpour.com\/products\/book-ca6q","provider":"Downpour","version":"1.0","type":"link"}