{"product_id":"book-ca6n","title":"Generating Buy-In","description":"The ability to influence people's thoughts and feelings, to generate their buy-in, has emerged as the paramount leadership skill. The strongest leaders are those who create a positive vision of the future, paint a \"\"big picture\"\" that generates action by tapping into people's emotions, ask for a commitment, and inspire their listeners to take steps toward the goal. Generating Buy-In: Mastering the Language of Leadership will help you master the powerful language that breeds such a commitment.Through real-world case studies and exclusive interviews, Generating Buy-In imparts a revolutionary yet practical approach to:* Crafting a strategic story that projects a positive future to your audience* Speaking the language of buy-in with images that mold powerful thoughts and emotions in your listeners* Putting the language to work in service of your goal - whether the goal is to raise sales, inspire a work force, or win a Presidential election.Complete with examples, practical exercises, sample business scenarios, and a foreword by William Ury, coauthor of the best-selling Getting to Yes, Generating Buy-In is an indispensable resource for leading and succeeding in today's fiercely competitive world!\"","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49382462652720,"sku":"BDca6n","price":14.98,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49382462685488,"sku":"ZEca6n","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49382462718256,"sku":"ZMca6n","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/ca6n-Square-cover.jpg?v=1778658237","url":"https:\/\/downpour.com\/products\/book-ca6n","provider":"Downpour","version":"1.0","type":"link"}