{"product_id":"book-c9ug","title":"Shift Ahead","description":"\u003cp\u003e\u003cstrong\u003eThe future is closer than you think.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn a world that's changing faster and more furiously than ever, the ability to shift focus is critical.\u003c\/p\u003e\u003cp\u003eWhy is it that some organizations can continually evolve to meet the times and the marketplace, and others can't? How do some businesses recognize the right moment to shift, and others, ruefully, only after it's too late? Packed with insightful interviews, \u003cem\u003eShift Ahead\u003c\/em\u003e offers a smart, calculated approach to knowing when to change course and how to pull it off.\u003c\/p\u003e\u003cp\u003eThe book brings every internal and external factor into view: competitors, risks, culture, finances, and more. And it taps success stories and cautionary tales-including HBO, Adobe, BlackBerry, National Geographic, NYU, Microsoft, Kodak, and P\u0026amp;G-to explain how to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSpot warning signs that it's time for reinvention\u003c\/li\u003e\n\u003cli\u003eOvercome obstacles in the way of future goals\u003c\/li\u003e\n\u003cli\u003eMaintain authenticity when changing gears\u003c\/li\u003e\n\u003cli\u003eExecute a bold change seamlessly\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eTo stay competitive, you must shift; to stay credible, you must focus. \u003cem\u003eShift Ahead\u003c\/em\u003e turns this difficult maneuver into a straightforward strategy.\u003c\/p\u003e","brand":"Brilliance Audio","offers":[{"title":"Audiobook","offer_id":49382450757936,"sku":"BDc9ug","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD [10]","offer_id":49382450790704,"sku":"10c9ug","price":29.99,"currency_code":"USD","in_stock":false},{"title":"Audio CD [40]","offer_id":49382450823472,"sku":"40c9ug","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/c9ug-Square-cover.jpg?v=1773827626","url":"https:\/\/downpour.com\/products\/book-c9ug","provider":"Downpour","version":"1.0","type":"link"}