{"product_id":"book-c8hk","title":"Built to Last","description":"\u003cp\u003eDrawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day - as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: \"What makes the truly exceptional companies different from the comparison companies and what were the common practices these enduringly great companies followed throughout their history?\" \u003c\/p\u003e\u003cp\u003eFilled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, \u003cem\u003eBuilt to Last\u003c\/em\u003e provides a master blueprint for building organizations that will prosper long into the 21st century and beyond\u003c\/p\u003e","brand":"HarperCollins","offers":[{"title":"Audiobook","offer_id":49346406777136,"sku":"BDc8hk","price":23.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD [10]","offer_id":49346406809904,"sku":"10c8hk","price":29.95,"currency_code":"USD","in_stock":false},{"title":"Audio CD [40]","offer_id":49346406875440,"sku":"40c8hk","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/c8hk-Square-cover.jpg?v=1778657972","url":"https:\/\/downpour.com\/products\/book-c8hk","provider":"Downpour","version":"1.0","type":"link"}