{"product_id":"book-c5h8","title":"Secret Sauce","description":"\u003cp\u003eWhen it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. \u003ci\u003eSecret Sauce\u003c\/i\u003e shows you how to transform unconvincing messages into compelling copy.\u003c\/p\u003e\u003cp\u003eIt comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, \"Secret Sauce\" provides:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eClear examples of what works and what doesn't\u003c\/li\u003e\n\u003cli\u003eFascinating insights from behavioral and neurological research\u003c\/li\u003e\n\u003cli\u003ePowerful lessons from successful and failed campaigns\u003c\/li\u003e\n\u003c\/ul\u003eLess than 10 percent of marketing messages are truly compelling--engaging the head and heart. \u003ci\u003eSecret Sauce\u003c\/i\u003e helps you weed out the clutter.","brand":"Brilliance Audio","offers":[{"title":"Audiobook","offer_id":49382165676336,"sku":"BDc5h8","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD [10]","offer_id":49382165774640,"sku":"10c5h8","price":19.99,"currency_code":"USD","in_stock":false},{"title":"Audio CD [40]","offer_id":49382165840176,"sku":"40c5h8","price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/c5h8-Square-cover.jpg?v=1773826213","url":"https:\/\/downpour.com\/products\/book-c5h8","provider":"Downpour","version":"1.0","type":"link"}