{"product_id":"book-c4a1","title":"The Crowdsourceress","description":"\u003cb\u003e\"Neil Young's Pono campaign was the third most successful hardware campaign of all time, and Alex deserves much of the credit, second only to Neil, of course. \u003ci\u003eThe Crowdsourceress \u003c\/i\u003ewill give you everything you need to make your campaign a success.\" - Phil Baker, COO, Pono\u003cbr\u003e\u003cbr\u003e \"Owning \u003ci\u003eThe Crowdsourceress\u003c\/i\u003e is like having Alex Daly's 'special sauce' right at your fingertips.\" - Jesse Reed, cofounder, Standards Manual\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e In recent years, the crowdfunding industry has generated several billions in funding. But the harsh reality is that around 60 percent of Kickstarter campaigns fail. Enter Alex Daly, a crowdfunding expert who has raised over $20 million for her clients' campaigns. She has run some of Kickstarter's biggest projects-TLC's newest album, Neil Young's audio player, and Joan Didion's documentary. In this book, Daly takes readers deep inside her most successful campaigns, showing you how to\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eGet fans and influencers excited about your launch\u003c\/li\u003e\n\u003cli\u003eBuild an appealing and powerfully designed campaign\u003c\/li\u003e\n\u003cli\u003eAccess proven video tips, pitching tactics, press releases, and rewards ideas\u003c\/li\u003e\n\u003cli\u003eAvoid the most common headaches and pitfalls\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e Here you'll get tangible tools to run your own crowdfunding campaigns and fully connect with the crowd, get people to pay attention, and inspire them to act.","brand":"Hachette Book Group","offers":[{"title":"Audiobook","offer_id":49349427986736,"sku":"BDc4a1","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/c4a1-Square-cover.jpg?v=1776231302","url":"https:\/\/downpour.com\/products\/book-c4a1","provider":"Downpour","version":"1.0","type":"link"}